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    3. Designing for Growth: A Design Thinking Toolkit for Managers

    Designing for Growth: A Design Thinking Toolkit for Managers

    Posted By: interes
    Date: 6 Feb 2019 23:51:16
    Designing for Growth: A Design Thinking Toolkit for Managers

    Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka, Tim Ogilvie
    English | ISBN: 0231158386 | 2011 | 248 pages | EPUB | 1,4 MB

    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

    Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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