Luxury Online: Styles, Systems, Strategies
Uché Okonkwo, "Luxury Online: Styles, Systems, Strategies"
English | ISBN: 0230555365 | 2010 | 384 pages | EPUB | 4 MB
English | ISBN: 0230555365 | 2010 | 384 pages | EPUB | 4 MB
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.