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    Principles of Marketing: A Value-Based Approach

    Posted By: hill0
    Principles of Marketing: A Value-Based Approach

    Principles of Marketing: A Value-Based Approach
    by Ayantunji Gbadamosi

    English | 2014 | ISBN: 0230392709 | 429 Pages | PDF | 8 MB

    An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.