Storytelling in Organizations: From Theory to Empirical Research
Kenneth A. Loparo, "Storytelling in Organizations: From Theory to Empirical Research "
English | ISBN: 0230230687 | 2000 | 223 pages | EPUB | 1164 KB
English | ISBN: 0230230687 | 2000 | 223 pages | EPUB | 1164 KB
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.