Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Yordanka Chobanova, "Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness"
English | ISBN: 0230230555 | 2009 | 285 pages | EPUB | 734 KB
English | ISBN: 0230230555 | 2009 | 285 pages | EPUB | 734 KB
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.