Marketing: The Core, 6 Edition
Marketing: The Core, 6 Edition
English | 2016 | ISBN: 007772903X | 577 Pages | True PDF, compact size | 50 MB
English | 2016 | ISBN: 007772903X | 577 Pages | True PDF, compact size | 50 MB
Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.