The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers by Barry Kelly, Daniel Quick, Matt Weisgerber
English | May 10, 2022 | ISBN: B09Z52B19Y | 6 hours and 24 minutes | MP3 | 176 Mb
English | May 10, 2022 | ISBN: B09Z52B19Y | 6 hours and 24 minutes | MP3 | 176 Mb
Deliver maximum value to customers and clients with this blueprint to customer success
In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:
- Learn why you should prioritize customer learning and invest in customer training and education.
- Discover how to create a detailed customer success and retention plan that emphasizes delivered value.
- Determine how to implement a learning strategy that maximizes and scales lifetime customer value.
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