Barber Evo - June 2018

Many would argue that barbering was previously viewed as being cheap and cheerful. We would argue that by in large this is no longer the case. The question does remain, however, how can a haircut be worth £250?

Yep, that’s right. Inside, we talk to Instagram’s most followed barber, Arod. The Holywood-based barber has amassed an impressive 1.2 million Instagram following and charges top dollar for the VIP experience at Elegance Studio. He discusses how you can create a higher value service for your clients. Adee Phelan certainly knows about providing high value services too; he was the man behind David Beckham’s mohawk and he discusses his impressive career with Larry The Barberman.

We also sit down with SB Academy owner Vicki Smith to discuss women in the barbershop. I know, I know, it’s been done to death and the consensus is that women are no longer a novelty in our industry. We are certainly seeing more women at the top of the game, but is this indicative of what is happening in barbershops throughout the land? Vicki isn’t so sure.

We recently launched BarberEVO North America at the CT Barber Expo and you can read our reviews of that show and of Barber Bash London inside. As always, there is far too much to list so I’ll just let you get on with it!