How to Measure Anything: Finding the Value of 'Intangibles' in Business [Audiobook]

Length: 12 hrs and 40 mins
Release date: 09-20-11
Language: English
Format and Bitrate: M4B@62 kbps + accompanying PDF
Size: 316.37 MB

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement–-by you, your firm, or even your government.

Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements–-even when it seems impossible–-this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait–-listen to this book and find out:

The three reasons why things may seem immeasurable but are not
Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods
How computing the value of information will show that you probably have been measuring all the wrong things
How not to measure risk
Methods for measuring "soft" things like happiness, satisfaction, quality, and more
How to fine-tune human judges to be powerful, calibrated measurement instruments
How you can use the Internet as an instrument of measurement