The Reciprocity Advantage
The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
Author: Bob Johansen, Karl Ronn
Narrator: Mike Carnes
English | 2025 | ASIN: B0F2VJYHZ3 | MP3@64 kbps | Duration: 5h 54m | 407 MB
Author: Bob Johansen, Karl Ronn
Narrator: Mike Carnes
English | 2025 | ASIN: B0F2VJYHZ3 | MP3@64 kbps | Duration: 5h 54m | 407 MB
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.