![Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands [Audiobook]](https://pixhost.icu/avaxhome/91/f5/0088f591_medium.jpg)
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands [Audiobook]
![Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands [Audiobook]](https://pixhost.icu/avaxhome/91/f5/0088f591.jpg)
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands [Audiobook]
English | ASIN: B09GHN96J3 | 2021 | 6 hours and 2 minutes | MP3@64 kbps | 167 MB
Author: Drew Neisser
Narrator: Drew Neisser
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS.