A Wild Idea [Audiobook]

Why would a San Francisco entrepreneur sell his company, fly to the ends of the earth, invest millions restoring paradise, then fight like hell to give it all away? In 1991, Doug Tompkins left his luxury life in San Francisco and flew 6,500 miles south to a shack in Patagonia that his friends nicknamed "Hobbit House". Mounted on wooden skids that allowed oxen to drag it through the cow fields, Hobbit House had for a refrigerator a metal box chilled from the icy cold winds off the glacier. Rainwater dripped from a rooftop barrel into the rustic kitchen. Earlier tenants include a sheepherder with little more than his dogs and a rifle.

Instead of the Golden Gate Bridge, Tompkins now stared at Volcano Michinmahuida, blanketed in snow and prowled by mountain lions the size of small tigers. Shielded by wilderness and waterfalls and tucked into a remote forest with three times the rainfall of Seattle, Tompkins plotted his counterattack against corporate capitalism. As founder of Esprit and The North Face he had “made things nobody needed”. Now he declared it was time to “pay my rent for living on this planet”. Could he undo the environmental damage produced by his prodigious clothes manufacturing? Could he launch a new brand, one that promoted environmental conservation, preservation, and restoration?