Rethinking Competitive Advantage: New Rules for the Digital Age [Audiobook]
English | ASIN: B087YZCPGM | 2021 | 5 hours and 18 minutes | MP3@64 kbps | 135 MB
Author: Ram Charan
Narrator: Arthur Morey
The old ways of creating competitive advantage for your business - such as building moats to ward off competitors - have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.
A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled - and the clock is running out. In this lively, accessible guide, Ram Charan, best-selling author and adviser to some of the world’s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead.