Sell Futures, Not Features: How Anyone Can Uncover Hidden Benefits to Any Product or Service

The hyper-pragmatic and down to earth guide for entrepreneurs, business owners, and products creators to sell more for higher prices, and feel comfortable doing it.

"Sell Futures Not Features is my method for helping you overcome your fears of rejection, find people who love your product, and uncover hidden desirable benefits of your products and services, that are so compelling, you can’t help but sell them." (Mike Killen)

No matter your sales experience or how much you’ve sold in the past, you’ll learn how to sell more products and services for whatever price you want.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught.

Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Create over 100 reasons for people to by any of your products or services
Write killer sales copy that converts
Eliminate objections with compelling “future statements”
Craft masterful sales campaigns quickly and easily
Generate qualified leads from people who want to buy from you
Talk to more leads and convert them into customers
Get more deals, for higher prices, with less work