How Marketers Can Lead Change Management for Marketing Transformations
How Marketers Can Lead Change Management for Marketing Transformations
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 53m | 135 MB
Instructor: Dina Shapiro
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 53m | 135 MB
Instructor: Dina Shapiro
In this course, learn how to successfully navigate and lead internal change management for marketing transformations to drive organizational growth. Despite the critical role of marketing transformations, most fail due to ineffective change management. Instructor Dina Shapiro shares insights into common pitfalls and best practices for implementing successful change initiatives. Through real-world examples and practical strategies, develop the skills to effectively communicate and connect emotionally with employees, mitigate employee uncertainties, and align stakeholders to achieve your change management goals. Whether you're a senior, mid, or junior level marketer, this course will equip you with the knowledge and tools to drive lasting, positive change in your organization.
Learning objectives
- Demonstrate why and how marketers should lead change management for marketing transformations.
- Empathize with your colleagues’ fear of change to help them overcome their barriers.
- Illustrate how to write employee personas to personalize internal change communications.
- Write an employee change journey map to connect with employees when, where, and how they want to drive adoption of the marketing transformation.
- Write a change management brief to provide guidance and insights for the team creating the internal creative campaign and change story.
- Measure and optimize your marketing transformation change management plan to drive sustained change and advocacy.
How Marketers Can Lead Change Management for Marketing Transformations
