Gain Executive Buy-In on Your Content Marketing Strategy
Gain Executive Buy-In on Your Content Marketing Strategy
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 22m | 57.9 MB
Instructor: Lauren Diethelm
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 22m | 57.9 MB
Instructor: Lauren Diethelm
Gaining executive buy-in is necessary for the success of your content marketing strategy. In this course, content marketing expert Lauren Diethelm provides you with the tools and techniques to effectively communicate your strategy. Learn to tailor your presentation to different executive types, build a persuasive narrative, and leverage internal influencers and advocates. After this course, you'll be able to present and gain executive buy-in for your content marketing strategy.
Learning objectives
- Identify executive goals and priorities.
- Develop a compelling value proposition.
- Tailor your presentation to different executive types.
- Build a persuasive content strategy narrative.
- Leverage influencers and advocates within the organization.
Gain Executive Buy-In on Your Content Marketing Strategy
