The Economy of Brands
J. Lindemann, "The Economy of Brands"
English | ISBN: 0230232507 | 2010 | 193 pages | EPUB | 810 KB
English | ISBN: 0230232507 | 2010 | 193 pages | EPUB | 810 KB
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.